QUESTION $18$

"Starbucks realizes the importance of repeat customers and has taken a number of steps to satisfy and to attract regular visitors to their stores. For example, Starbucks rewards regular customers through a rewards program that allows customers to redeem the points they have accumulated for free drinks, bakery items, or merchandise. They also offer all customers free Wi$-$Fi access. Based on what you know of Competitive Advantage, what advantage is Starbucks MOST likely to be exercising by offering these to their customers?"