QUESTION 1 According to Dr. Daniels, it costs 6.8 points Save Answer times more to attract a new customer than to retain an existing one. 3 5 7 10 15 6.8 points Save Answer QUESTION 2 According to Dr. Daniels, the secret to good product/service development is to: hold down costs. provide high value. sell people what they want focus on a problem. have a clear call to action. 6.8 points Save Answer QUESTION 3 Which of the following is NOT one of the factors necessary for marketing to occur? A way to communicate Hove somethina to avchance