Question 1:Ad exchange - real-time bidding

Imagine that there are only two restaurants, A and B, who are competing to advertise in a national daily's website using an ad exchange that uses real-time bidding (RTB). One evening, restaurant A's ad is displayed on the homepage of a food-blogging website. The very next day, another user opens the website's homepage. Which ad will he see?

Option 1: Restaurant A

Option 2: Restaurant B

Option 3: Another competitor restaurant

Option 4: Either A or B

Select any one option from the four listed above and justify your answer

Question 2:Ad exchange - programmatic ad buying

Imagine you are the marketing manager of a company like Toyota India. You wish to put forward your display ad to a specific list of publishers that have been recommended by your agency. According to the agency, these publishers are the best to go with. At the same time, you also need to ensure that you get to display your ad at the best price possible. Which of the following programmatic buying methods will you use?

Option 1: Guaranteed direct buying

Option 2: Private exchange buying

Option 3: Preferred deals

Select any one option from the three listed above and justify your answer

Note:Answer your question in the following sample format.

Question 1 - Option 1 and your justification

Question 2 - Option 2 and your justification