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Question 1: Balance scorecard (16 marks) Ltd is a travel company that specializes in green tours- package tours to environmentally sensitive destinations. These types of

Question 1: Balance scorecard (16 marks)

Ltd is a travel company that specializes in green tours-package tours to environmentally sensitive destinations. These types of tours are growing in popularity and, while little problem attracting customers, it has noticed that a number of competitors have just commenced operations. Even some of the regular tour companies are starting to offer green tours.

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