QUESTION 1

CASE

Critical Thinking Questions

Case 11-1

Edward has developed an online grocery shopping site. He wishes to increase its search engine optimization (SEO). Optimizing a website involves editing the content and HTML code in the webpage to increase its relevant keywords and to remove barriers to the page indexing functions of search engines.

For effective SEO, Edward should _____.

	a.	research the keywords used by competitors
	b.	develop multiple links that lead to pages on other websites
	c.	overuse keywords in meta descriptions
	d.	exceed 200 characters in the description meta tag

4 points

QUESTION 2

CASE

Critical Thinking Questions

Case 11-1

Edward has developed an online grocery shopping site. He wishes to increase its search engine optimization (SEO). Optimizing a website involves editing the content and HTML code in the webpage to increase its relevant keywords and to remove barriers to the page indexing functions of search engines.

Edward wishes to add the company name in the title element. The number of characters recommended to use in the companys name is _____.

	a.	150
	b.	1024
	c.	200
	d.	70

4 points

QUESTION 3

CASE

Critical Thinking Questions

Case 11-1

Edward has developed an online grocery shopping site. He wishes to increase its search engine optimization (SEO). Optimizing a website involves editing the content and HTML code in the webpage to increase its relevant keywords and to remove barriers to the page indexing functions of search engines.

Edward wishes to provide a description about the site, which will be displayed below the link of the site. How many characters, at most, is recommended to use in the description meta tag?

	a.	180 characters
	b.	160 characters
	c.	200 characters
	d.	1024 characters

4 points

QUESTION 4

A _____ is an online tool that searches for websites based on keywords entered by a user.

	a.	search engine
	b.	search zone
	c.	search bin
	d.	search engine

4 points

QUESTION 5

Critical Thinking Questions

Case 11-2

Andy intends to register his own domain name on the Internet for a minimal cost per year. Before he selects and registers a domain name, he should make sure it represents his business. Also, he should brainstorm and make a list of the top five keywords or phrases that best describe his business.

Andy wishes to use a domain name that will be easier to remember for his webpage visitors. For this purpose, he should use _____.

	a.	a long domain name
	b.	a domain name with a minimum of 4 hyphens
	c.	a domain name that is case sensitive
	d.	a short and concise domain name

4 points

QUESTION 6

Critical Thinking Questions

Case 11-2

Andy intends to register his own domain name on the Internet for a minimal cost per year. Before he selects and registers a domain name, he should make sure it represents his business. Also, he should brainstorm and make a list of the top five keywords or phrases that best describe his business.

Andy runs an event management business for weddings and birthdays. Which of the following top-level domains should he use?

	a.	.gov
	b.	.co
	c.	.mil
	d.	.edu

4 points

QUESTION 7

How does Google generate its results page?

	a.	By conducting correlation feedback
	b.	By using references from search engines
	c.	By using algorithms
	d.	By sending requests to content providers

4 points

QUESTION 8

In the accompanying figure, Box 1 represents the _____.

	a.	titles of the sites
	b.	descriptions of the sites
	c.	domain names of the sites
	d.	unified resource locators (URLs) of the sites

4 points

QUESTION 9

Ellen is developing a website for a dance academy. She wants to increase the search engine optimization (SEO) by adding the keywords dance, dance classes, jive, salsa, etc. Which of the following attributes of meta tag should Ellen use to add these keywords?

	a.	author
	b.	content
	c.	desc
	d.	name

4 points

QUESTION 10

Google provides a tool called _____ that lets a web developer know how well a Google robot can access a webpage.

	a.	Zoe
	b.	Flash
	c.	Matissa
	d.	Fetch

4 points

QUESTION 11

Identify a File Transfer Protocol (FTP) client that is available for both Windows and Mac platforms.

	a.	FlameFTP
	b.	SmartFTP
	c.	HintFTP
	d.	CuteFTP

4 points

QUESTION 12

Identify a top-level domain (TLD) used by non-profit organizations.

	a.	.npo
	b.	.org
	c.	.edu
	d.	.npcom

4 points

QUESTION 13

Identify a true statement about a File Transfer Protocol (FTP) client program.

	a.	It does not have the ability to schedule transfers.
	b.	It transfers files slower than Hypertext Transfer Protocol (HTTP).
	c.	It allows only one file to be carried over at a time.
	d.	It is used to upload files to a web server.

4 points

QUESTION 14

Identify a true statement about open top-level domains (TLDs).

	a.	The .mil TLD is used for personal websites.
	b.	The .mil TLD name is preferred for businesses.
	c.	Business websites end only with the .com TLD.
	d.	A requested .com TLD might already be taken.

4 points

QUESTION 15

Identify the code that declares the character encoding as UTF-8 in an HTML document.

	a.	meta char: utf-8;
	b.
	c.
	d.	meta charset: utf-8;

4 points

QUESTION 16

Identify the website that is operated by the Internet Corporation for Assigned Names and Numbers (ICANN) to provide information to the public regarding Internet domain name registration services.

	a.	InterNIC
	b.	iThenticate
	c.	InterQuartile
	d.	Interpol

4 points

QUESTION 17

In a meta tag, the _____ attribute cannot be defined if the name attribute is not defined.

	a.	src
	b.	content
	c.	alt
	d.	class

4 points

QUESTION 18

In a meta tag, the _____ attribute identifies the type of information in the content attribute.

	a.	name
	b.	class
	c.	alt
	d.	src

4 points

QUESTION 19

Lack of an efficient _____ can delay the time it takes for a webpage to load.

	a.	application protocol
	b.	IP address
	c.	domain name
	d.	bandwidth

4 points

QUESTION 20

Roger is the owner of Mercury gym. The gyms website gives several details on health and fitness, schedules, etc. The search results on Google for Mercury gym display only the title of the site and the link to it. Roger wants to add a description about the site such that it appears in the search result as well. Which of the following will help Roger complete this action?

	a.	Placing the description meta tag within the div element
	b.	Placing the description meta tag within the head element
	c.	Placing the description meta tag within the link element
	d.	Placing the description meta tag within the table element

4 points

QUESTION 21

The _____ File Transfer Protocol (FTP) client software is available for several OS platforms, including Windows, Mac, and Linux.

	a.	FileZilla
	b.	FileVector
	c.	SmartFile
	d.	RealFile

4 points

QUESTION 22

The following is an example of a meta tag:

In this meta tag example, _____ is the value for the name attribute.

	a.	Jordan Wells
	b.	content
	c.	author
	d.	meta

4 points

QUESTION 23

The following is an example of a meta tag:

Which of the following attributes specifies the name of the author?

	a.	name
	b.	content
	c.	author
	d.	meta

4 points

QUESTION 24

The next step after entering the meta tags, publishing, and marketing a website is to _____.

	a.	brainstorm the keywords that describe the business
	b.	register the website with the most popular search engines
	c.	optimize the images used
	d.	upload files on a local server

4 points

QUESTION 25

When a website is _____, its files are transferred to a web server.

	a.	published
	b.	ranked
	c.	crawled
	d.	indexed