Question 1

Coca-Cola__________ among their target customers by using the sounds ofclassic Coca-Cola moments:the fizzing of the bubbles andtheopening of a can in someads.

A.raises awareness

B.stimulates desire

C.creates interest

D.calls to action

Question 2

The 'Mother's Voice' campaign featured 30 mothers whose children were members of the guerrilla group, Revolutionary Armed Forces of Colombia (RAFC). This campaign used the _______ appeal to ________________.

A.informational; inform the public about the guerrilla issue

B.safety; remind the public about the guerrilla issue

C.fear; persuade the guerrilla to disarm

D.love; persuade the guerrilla to come home

Question 3

Dumb Ways to Die is an Australian __________ campaign made by Metro Trains in Melbourne, Victoriato promote railway safety. The campaign video went viralthrough sharing on social media in November 2012.

A.PR

B.PSC

C.PST

D.PSA

E.PCA