Question 1: Company Background (approximately page)5 Marks

1. Apple and a short outline of their business. Information that you could include here is: What the company does, its mission/vision, amazing new products they have created, and your thoughts on what they do well and not so well. You can find this by researching the company's website, annual reports, or general news articles.

Question 2: Competitive Environment (approximately page)- 5 Marks

1. List at least 2 companies that you believe are the primary competitors to your selected company. For each competitor, using the information described in the text in section 2-2 Forces of Competition, explain if the competitor is a Direct, Substitute, New Entrant, Supplier or Buyer.
2. How do you believe your company differentiates itself from its competitors? For example, consider such questions as What do you think makes your company special? Why do consumers choose to buy their products over competitors' products? What 'problems' are they solving for customers better than how other companies can solve them? How do they convince consumers that they are the right choice over the competitors?

Question 3: Strengths, Weaknesses, Opportunities, Threats

1. Complete a SWOT analysis for your company using a matrix such as the one below. Try to come up with at least 3 thoughts for each of the "S" "W" "O" and "T" (i.e. 3 Strengths, 3 Weaknesses, etc.)- 10 Marks

Internal	Strengths	Weaknesses
	Insert your strengths here	Insert your weaknesses here
External	Opportunities	Threats
	Insert your opportunities here	Insert your threats here