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QUESTION 1 Company MakanMakan wants to open a restaurant selling donuts. The suggested location is in Galleria @ Kotaraya. Company MakanMakan hired you as their

QUESTION 1

Company MakanMakan wants to open a restaurant selling donuts. The suggested location is in Galleria @ Kotaraya. Company MakanMakan hired you as their business consultant.

a.As a business consultant of this company, identify the pros and cons of this business idea base on Porter's 5 Forces Model.

(70 marks)

b.Propose in detail a strategy on how to gain competitive advantage over the potential competitors.

(30 marks)

1Q = 100 marks

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