Question 1

Compared to the existing K2-Tape product lines, the new economy grade product is:

Group of answer choices

Vertically differentiated

Both vertically and horizontally differentiated

Not differentiated

Horizontally differentiated

Question 2

Among the existing K2-Tape products, which grade generates the most profits contributions PST company in the first half-year of 2012?

Hint: you might want to refer to Table B and C in the case. You can download the supplementary spreadsheet and calculate the contribution of each product in Excel:

https://hbsp.harvard.edu/tu/2afd10b4(Links to an external site.)

Group of answer choices

RD-48

RDS-72

LD-48

SD-72

Question 3

What is estimated profit margin of Ecoslim?

Group of answer choices

$26.49

$37.27

$85.59

None of the answers are correct

Question 4

"PST's salesforce's spend most of their time in negotiating the price with the end users"

Is this statement true or false?

Group of answer choices

True

False

Question 5

"Market in Boston region is known for its high brand loyalty"

Is this statement true or false?

Group of answer choices

True

False