Question 1:

Develop a market research plan that includes:

a business background and 3 market research objectives and requirements,

b a research hypothesis,

c the potential target consumer for the new product/service in terms of age, gender,

income range,

d data collection methods (by default you will be conducting a survey for Part B Q3, so

you need to mention Surveys as one of the data collection methods Apart from that,

you are required to mention one more data collection method),

e sample nature and size,

f budget,

g time frame,

h legal & ethical considerations

My previous answer:

Market research plan

The eight ate cafe, is a famous cafe in north Sydney, where on weekends it is usually busy, the quality of food, cafe and service are great, they are always looking for improvements, we would have as two strategic goals at the moment, to increase the service quality even more because the cafe still has some complaints and attend weddings and events with the lunch menu, keeping the quality of the food and service on this new time of activity.

Through research we will be able to verify if in fact the chances of this new branch of activity will be profitable, care and prioritizing maintaining the image of our brand, so everything will have to be done with great care and quality in every way.

Our audience will be people of both sexes over 24 years old, who organize events on their own, and people who are intending to hold a wedding party, our audience has a high purchasing power in the cafe, and as we already have this audience we will keep it this pattern.

To carry out the research, we will use the following steps in addition to forms sent by email to our customers who have already placed orders from us during the festive season.

Secondary data	Date	Key facts gathered
Interview costumers	27.05 to 27.06	Verbally ask participants open-ended questions in individual interviews or focus group discussions.
Observation	29.05 to 30.06	Measure or survey a sample without trying to affect them.
Archival research	01.06 to 05.06	Access documents of the internet.
Secondary data collection	05.05 to 07.06	Find existing datasets that have already been collected, from sources such as government agencies or research organizations.
Experiment	17.06 to 17.07	Manipulate variables and measure their effects on others.

We already have an event in view of one of our oldest clients who will be holding a charity event and we will offer the service at cost price as a way of testing this new activity.

For the purchase of all the material, advertising, training of employees and necessary licenses we are estimating to spend 150,000.00.

Interview costumers27.05 to 27.06

Observation29.05 to 30.06

Archival research01.06 to 05.06

Secondary data collection05.05 to 07.06

Experiment17.06 to 17.07 (first event beneficent 17.07)

Advertising 30.07

We will rely on our lawyers to ensure that all our legal obligations are fulfilled before starting activities.

teacher said:

all wrongly answered. Need valid b) Hypothesis, c) the right target respondents for the primary research, e) the right sample size and sample methods, f), the logical budget breakdown for research, g) logical time frame of this research project and tasks (date, month and year), and h) legal aspects in terms of liquor law and Spam Act.