QUESTION 1

Discuss the purpose of setting marketing objectives.

QUESTION 2

Discuss each component of the acronym SMART in relation to marketing objectives.

QUESTION 3

Discuss the Ansoff matrix and its application to developing marketing objectives.

QUESTION 4

Explain the difference between a marketing strategy and marketing objectives.

QUESTION 5

Explain Porter's model of competitive advantage and its relationship to marketing strategy and setting objectives.

QUESTION 6

Explain differences between the marketing strategies of market penetration, market development, product development and diversification.

QUESTION 7

Explain the balanced scorecard approach and its usefulness in assessing organisational performance.

QUESTION 8

Define the term return on investment and outline how it is calculated.

QUESTION 9

Describe four statistical methods and/or forecasting techniques that can be used to evaluate marketing

opportunities.

QUESTION 10

Briefly describe one method for forecasting market growth rate.

QUESTION 11

Explain the purpose of a SWOT analysis and a PEST analysis and the differences between each.

QUESTION 12

As a Senior Marketing Manager responsible for a team of staff, outline the anti-discrimination legislation you would need to adhere to. Provide one example of how you would implement legislation in daily practice.

QUESTION 1.3

Outline key legislation and regulations that apply to the marketing industry in Australia. Provide at least three examples.

QUESTION 14

Briefly describe the importance for marketers to abide by the provisions of the Australian Marketing Institute Code of Professional Conduct.

QUESTION 15

Describe one aspect of this Code that is important in relation to identifying marketing opportunities.