Question 1: For what reasons did online brands initially avoid seeking a presence in physical stores?

Question 2: Which online brands are now pursuing a presence in physical stores and why?

Question 3: What are the tradeoffs between online brands that establish their own physical stores vs. those that establish a presence in existing retail chains?

Question 4: Suggest at least three questions that an online brand should ask itself in trying to determine whether or not to pursue a presence in physical retail stores.