Question
Question 1. In presenting a report to a group of grocery store managers, a researcher states the following: The data from the judgement sample of
Question 1.
In presenting a report to a group of grocery store managers, a researcher states the following: "The data from the judgement sample of 10 grocery stores were analyzed, and the results show that the 95 percent confidence interval for average annual sales in the population of grocery stores is $1,000,000 +/- $150,000."
A.As far as the audience is concerned, what is wrong with this statement?
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
