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Non major sport teams like the Toronto Arrows and the Toronto Rock struggle to build _________ compared to the Toronto Leafs, Toronto Raptors and Toronto

Non major sport teams like the Toronto Arrows and the Toronto Rock struggle to build _________ compared to the Toronto Leafs, Toronto Raptors and Toronto Blue Jays.

1. Brand image.

2. Brand association.

3. Brand awareness.

4. Brand value.

5. Brand management.

My question is: Please give me the right answer and explanation to enter the blank.

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