Question $1$ of $7$

You are the production manager of a fast$-$growing publishing company. The firm's major weakness is a lack of detailed data about its customers. You are currently laying out the assumptions on which you will base your operating budget. Which of the following approaches would be least helpful to you?

Use historical data despite the rapid growth.

Listen to your intuition and "gut feelings."

Use driver$-$based sales forecasting.

Perform due diligence.