Question 1 on Sabre and Strategic Marketing Decision-Making (26 points): The two following studies are from a hypothetical Sabre simulation in a particular round. Market Study 2: Purchase Intentions by Segment (%) Company Product Alpha Beta Gamma Delta Epsilon Overall 1 Red Baller 2.4 1.4 1.1 5.1 15.4 4.8 Banness 9.3 6.1 3.5 3.2 2.5 4.6 2 Orange Caster 3.2 1.9 1.7 6.2 10.6 4.8 Cloudstar 12.5 10 8.6 3.9 2.8 7 Curious 14.2 12.5 8.9 3.9 2.8 7.8 3 Yellow Dani 2.9 1.7 1.4 7.5 21 6.6 Dowell 9.8 8.7 6.9 4.8 3.6 6.5 Daibi 15.2 27.4 44.6 7.5 5.1 19.1 4 Green Faldo 3 1.8 1.5 8.2 20.7 6.9 Fano 19.8 22.2 14.7 4.5 3.2 11.7 Famous 7.8 6.3 7.1 45.1 12.4 20.2 Numbers based on units (not value) Market Study 3: Market Share by Segment (%) Compan Product Alph Beta a Gamma Delta Epsilon Overall 1 Red Baller 3.6 2.2 2 12.9 24.8 9.2 Banness 14 9.8 6.4 8.1 4 8.4 2 Orange Caster 3.3 2.1 2 10.4 11.8 6.4 Cloudstar 5.5 4.5 4.6 2.9 1.2 3.7 Curious 22.7 21.4 17.2 10.7 4.8 14.8 3 Yellow Danil 4 2.5 2.5 18.5 33.4 12.6 Dowell 12.3 11.6 9 8.5 3.4 8.9 Daibi 8.9 16.8 34.8 8.1 3.9 14.5 4 Green Faldo 0.6 0.4 0.4 3.5 7.1 2.5 Fano 24.3 28.1 20.1 8.8 4.2 16 Famous 0.8 0.7 0.8 7.6 1.5 3 Numbers based on units (not value).1.1. Using information from the two above studies, please discuss the nature of the performance result for product \"Famous\" in this particular round. Name three major reasons why this performance situation may have occurred and briey discuss their respective strategic marketing decision-making implications for Company 4. (3 points} Your answer: 1.2. Furthermore, the product with the second highest achieved overall market share, \"Curious\1.3. One relatively sophisticated type of analysis we could perform in competitive analysis is to specifically evaluate the net contributions (in dollar amounts) of all products by all the competitors for a company. Please specify which top four reports or studies, in the context of Sabre, you would most importantly use in order to best estimate the net contributions (in $) of all specific products by your competitors. Also, briefly mention the major piece(s) of information you would use from each of your identified reports or studies and explain how, in total, you would have enough information to generate these profit estimates. (10 points) Your