Question 1 & Question 2

Surveys allow companies to gather \"primary" data from its current customers and potential customers. Why is this important? It provides the attitudes, preferences, buying habits and behaviors of the individual completing the survey. With this information, the company can judge how to market its product/ service and will take this info to its research and development department. How can we change the product to appeal to more consumers? What new attributes needs to be included to enhance sales? And so forth... To follow are the correct answers for this week's assignment: (1) This is an example of descriptive research. Worth 10 points) (2) Marketers can use this type of information to segment markets and develop market offerings to consumers based on their values and lifestyles. (Worth 10 points)