Question 1

Samsung has created a sales forecast for its upcoming mobile phone model for the next two years. The CEO wants to examine the industry's mobile phone demand estimates and develop a strategy for assessing Samsung's marketing effectiveness. You have been asked to conduct a research project to evaluate marketing effectiveness and recommend the best primary data collection approach, sampling plan, and research instruments. What recommendations would you make to the CEO in this regard?

Question 2

A restaurant plans to gather customer feedback through a focus group interview. How can they determine whether sliced tomatoes or cucumbers should be added to their side menu options?