Question 1)

Samsung has developed a sales forecast for its new Samsung mobile phone for the next 2 years. The CEO wants to review estimates of industry demand for mobile phones. He also wants to develop an approach for measuring the effectiveness of Samsung's marketing effort. He asked you to conduct a research project to evaluate marketing effectiveness and recommend to him the best way that Samsung could determine the effectiveness of its marketing efforts.

What suggestion would you make to the CEO with regards to primary data collection - research approach, sampling plan and research instruments.

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Question 2)

You have decided to run for a local political office. You want to hand-deliver campaign materials to the homes of registered voters for X-Party who have voted in the most recent election. Explain how marketing intelligence plays a role in this scenario.

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Question 3)

A restaurant has decided to collect consumer feedback via a focus group interview. How might they know whether sliced tomato or cucumber should be included in the side orders menu?