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Question - 1 Services have four major characteristics that distinguish them from physical products and greatly influence marketing programs for services. Describe these four major

Question - 1

Services have four major characteristics that distinguish them from physical products and greatly influence marketing programs for services. Describe these four major characteristics and offer marketing strategies for each. Include examples of services companies.15 Points.

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Question - 1 Services have four major characteristics that distinguish them from physical products and greatly influence marketing programs for services. Describe these four major

Question - 1 Services have four major characteristics that distinguish them from physical products and greatly influence marketing programs for services. Describe these four major characteristics and offer marketing strategies for each. Include examples of services companies.15 Points.

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Business Research Methods

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Question - 1

Services have four major characteristics that distinguish them from physical products and greatly influence marketing programs for services. Describe these four major characteristics and offer marketing strategies for each. Include examples of services companies.15 Points.