Question 1: Short Theory Questions

1. Define research design in your own words.
2. What expectations do marketing decision-makers have of research designs?
3. How does the subject of enquiry as seen by potential research respondents affect research design? Explain with suitable examples.
4. How does formulating a research design differ from developing an approach to a problem?
5. Describe how quantitative techniques may be used in exploratory research. Explain with example.
6. What are the major purposes for which descriptive research is conducted?
7. Describe cohort analysis. Why is it of special interest?
8. What is a causal research design? What is its purpose? Explain with examples
9. What is the relationship between exploratory, descriptive and causal research? Give example for each research.
10. Why is it important to minimize total error rather than any particular source of error?