Question $1$ Social Media Marketing Strategies $[39$ marks$]$

As a marketing analyst intern, you are asked to assess the di$\backslash$erent digital marketing

strategies employed by three e$-$commerce alternatives: StyleHub, TrendSetters, and

VogueVilla. Each company employs a distinct strategy. StyleHub relies on influencer

collaborations, TrendSetters uses targeted advertisements, and VogueVilla combines

email marketing with social media promotion.

To evaluate these strategies, each company provides you with an independent survey of

their customers. StyleHub provides you with information on $240$ customers over a $1$ day

span, where $160$ of them engaged with the brand at least once by liking, sharing, or

commenting on their social medial posts. TrendSetters provides you with information on

$65$ customers of which $40$ customers engaged with the brand. Finally, VogueVilla provides

you with information on $140$ customers where $85$ of them engaged with the brand.

Unless stated otherwise, assume that the assumptions for all tests are met. c$)[2$ marks$]$ Do the conclusions in part a$)$ and b$)$ seem consistent? Explain why or why

not.