Question
QUESTION 1: Subway v/s Big Mac When subway launched it started taking market share of McDonalds because its food is regarded as fresh, healthy, on
QUESTION 1: Subway v/s Big Mac
When subway launched it started taking market share of McDonalds because its food is regarded
as fresh, healthy, on spot and made as per customer's taste and preference. In 2003, McDonalds
then replaced its traditional question "will you have fries with that" to "will you have an apple
with that" as a part of its major reorientation of the product to match its customer's preferences.
a) Explain why McDonalds has made this change? Refer to the conditions of demand of Big
Mac?
b) What combination of two graphs (McDonalds and Subway) would you use to illustrate the
above fast food situation? (movement along the curve or shift)
c) What factors were responsible for the changes in the fast food market?
d) What would happen if they didn't make any such changes?
e) According to you, how was the impact of this change in strategy of McDonalds?
QUESTION 2: In a burns-road food street, there is a youngest 12-year-old entrepreneur. His most recent venture
is selling homemade pasta that his mother makes. At price of Rs. 60 each he sells 100. At price 40
each he sells 300. Is this demand elastic or inelastic in this range, explain? If demand has the same
elasticity for the price decline from 60 - 40, would cutting the price from 40 to 20 will further
increase or decrease his total revenue.
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