Question 1

The customer value triad is based on all of the following except _____.

Group of answer choices

price

quality

service

availability

Question 2

When a travel agency wanted to predict sales for a new travel adventure they wanted to start marketing, they looked at sales figures and customer feedback on similar types of vacation packages they had offered in the past. This is an example of _____.

Group of answer choices

primary data gathering

secondary data gathering

intermediate data gathering

scientific research