QUESTION 1

The preferred digital costing method by marketers is:

	A.	cost per click.
	B.	cost per action.
	C.	cost per impression.
	D.	cost per Mille.

QUESTION 2

Inbound marketing involves which of the following?

	A.	Driving the individual to the organization's website and engaging them with the facility
	B.	Driving external customers to selected individuals who have been internally educated regarding selected programs
	C.	Marketing the organization to the internal stakeholders, who then market externally
	D.	Marketing the organization to internal employees for morale