Question
Question 1. Using your understanding of segmentation (geographic, demographic, psychographic and behavioural) and target marketing, discuss how these theories apply in driving the IMC campaigns
Question 1. Using your understanding of segmentation (geographic, demographic, psychographic and behavioural) and target marketing, discuss how these theories apply in driving the IMC campaigns for Netflix AND Disney+. In your answer you must demonstrate the link between segmentation, targeting and media choice. (12 Marks: 400 words maximum)
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
