Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Question 1. Using your understanding of segmentation (geographic, demographic, psychographic and behavioural) and target marketing, discuss how these theories apply in driving the IMC campaigns

Question 1. Using your understanding of segmentation (geographic, demographic, psychographic and behavioural) and target marketing, discuss how these theories apply in driving the IMC campaigns for Netflix AND Disney+. In your answer you must demonstrate the link between segmentation, targeting and media choice. (12 Marks: 400 words maximum)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Customer Service Career Success Through Customer Loyalty

Authors: Paul R. Timm

6th edition

133056252, 978-0132553001, 132553007, 978-0133056259

More Books

Students also viewed these Marketing questions

Question

My opinions/suggestions are valued.

Answered: 1 week ago