Question 1: What are three key activities you need to undertake when working out your promotional framework.

Question 2: What are two methods you could use to gather customer feedback on a promotion

Question 3: Pepsi and Lipton's Ice Tea are two major drinks products. Considering your knowledge of these products, answer the following:

Price - Why can't the company sell Pepsi for $10 a can?

Place - Why wouldn't you sell Lipton Ice tea online?

Promotion - Why wouldn't Lipton promote their ice tea by sponsoring a Formula One racing car?

People - Why wouldn't you produce television advertisements using actors between 60-80 years of age to help sell Pepsi?

Question 4: Constitute a customer profile for both Pepsi and Lipton Ice Tea.