question 1 ) what do you think are the attractions of india to ikea ?

QUESTON 2 ) WHY DD THE ECONOMY CHOSE HYDERABAD AS THE LOCATION FOR ITS FIRST STORE OPENING?

QUESTION 3) WHAT ARE THE BIGGEST CHALLANGES IKEA FACES IN GROWING ITS INDIAN OPERATION?

QUESTION 4) IKEA ENTERED INDIA BY ESTABLISHING A WHOLLY OWNED SUBSIDIARY.WHO DO YOU THINK THE ECONOMY CHOSE THIS ENTRY MODE OVER OTHER ENTRY. MODES, SUCH AS FRANCHISING THE IKEA CONCEPT OR A JOINT VENTURE

matically you can open Final Exam Topic-2 here 1/2 100% + IKEA Entering India, Finally! The Swedish home furnishings giant IKEA has finally entered India in 2018 after more than five years of preparation (including the last two years building the stores). India had been on IKEA's radar screen for some time, but the company had been hesitant to invest until 2012, when Indian changed the laws governing foreign investment into its large and growing retail sector, for the first time allowing single brand foreign retailers to establish 100 percent owned operations in India. Up until 2012, retailers like IKEA were only allowed to establish stores if they entered into a joint venture with a local Indian partner, something IKEA was reluctant to do. Questions still linger, though: Can IKEA adapt to the aesthetic wants and needs of Indian customers, and can the company motivate the Indian customers to buy into the do-it-yourself philosophy that is a symbol of the IKEA brand? After all, many cus- tomers around the world think that IKEA's success was built on the "L-shaped" metal IKEA tool used to put together virtually all of IKEA's furniture after you get the pieces out of the flat box. And no one knows what to call the L-shaped tool-although. there is an official IKEA emoji for it on smartphones and a keyboard app for iOS and Android phones for IKEA emoticons (the meatball plate with a Swedish flag at the top looks interesting)! But is this a style, emoji, emoticons, and lifestyle that will work in India? How is it working so far? India became the 51st country that the largest furniture company in the world, IKEA, entered since its founding in 1943. Since. its founding, IKEA has become a $43 billion company in sales annually (35 billion), which has been the envy of the furniture industry and the benchmarking model for companies across several industries around the world. Flat packaging and high quality for the price you pay (i.e., great value), as well as global supply chains, make IKEA a superbly efficient company with a very effective business model. Amazingly, the business model has been in place ever since Ingvar Kamprad founded IKEA, with very minimal changes except for being implemented on a much larger scale-growing rapidly almost every year. The IKEA business model and the company's assortment of products are now on the move to take over India like they have been doing with other countries. After all, IKEA's market entry into China in 1998 went reasonably well. IKEA has three stores in Shanghai, two stores in Beijing, two stores in Chengdu, and one store each in Tianjin, Guangzhou, Shenzhen, Nanjing, Dalian, and Shenyang, along with 11 more stores across smaller cities in China. For India, IKEA initially plans to open 25 stores but has marked some 49 Indian cities that have potential to get an IKEA store in the future. The 25-store plans call for an investment of about $2 billion over 15 to 20 years. As we said in the opening, IKEA began its India market entry planning in 2013 and started