Question 1

Which type of promotion uses buying allowances, push money, and free goods?

a. Consumer Promotion

b. Group Discounts

c. Seasonal Discounts

d. Trade Promotions

Question 2

target market description; planned product positioning; sales, market share, and profit goals for the first few years. Are all parts of New Product Development _____

a. Market Testing

b. Market Positioning

c. Market Penetration

d. Marketing Strategy

Question 3

Text Analytics is also referred as ____

a. Text Reports

b. Text Mining

c. A/B Testing

d. Text Audits

Question 4

The delivery rate for an email is calculated by _____ the number of emails __ number of emails sent.

a. adding , to

b. Multiplying, by

c. Subtracting, from

d. dividing, by

Question 5

Which of the following promotional tools is thought to be the most expensive to use?

a. Advertising

b. Publicity

c. Personal Selling

d. Sales Promotion

Question 6

Providing the best possible customer service and building customer loyalty are traits of what type of selling?

a. Relationship

b. Solution

c. Team

d. Direct

Question 7

Dividing the number of unique opens by the number of emails delivered is give you

a. ROI

b. Break Even Ratio

c. Unique Opens Rate

d. KPI

Question 8

A Target Group means___________

a. Group of Buyers

b. A group of person to whom sales should be focused

c. New Customers

d. Customer Club

Question 9

Let CS be the number of customers at the start of a period, CE the number at the end of the period, and CN the number of new customers. Which formula represents retention rate?

a. ( CS-CN )/CE*100

b. (CE - CN) / CS * 100

c. ( CN- CE ) / CS* 100

d. ( CN - CS )/CE*100

Question 10

An email sent to someone who has not opted-in or given permission to email to the sender is called _____.

a. Spam

b. Inbound Marketing

c. Email Blocking

d. Email Nurturing

Question 11

Which type of sales promotion uses free samples, coupons, and rebates?

a. Trade Promotion

b. Consumer Promotion

c. Dealers promotion

d. Sales Force promotion

Question 12

Hypothesis testing and estimation are both types of _________

a. United Sales Project

b. Break Even Analysis

c. Descriptive Statistics

d. Marketing Budgets

Question 13

When you use data collected by someone else that already existed, it is called:

a. CRM Data

b. Ordeal Research

c. Primary Data

d. Secondary Data

Question 14

In _________ high initial prices do not fetch more competitors to the market.

a. Market Development

b. Test Marketing

c. Market Penetration

d. Market Skimming

Question 15

What is pageviews?

a. A visit to your page on your site

b. Pages on feedback

c. Dire Contacts

d. Browsing

Question 16

The use of a well developed brand name in a different product category is called

a. Brand Types

b. Brand Equity

c. Brand Extension

d. Brand Awareness

Question 17

Generating High Quality Prospects, Generating Leads & converting Leads these are all goals of ________

a. Marketing Budgets

b. Marketing Spending

c. Marketing Analysis

d. Marketing Analytics

Question 18

% of users who took desired action is called

a. % of visitors

b. Conversion Rate

Question 19

How is email delivery rate measured?

a. None of these

b. (

c. Market Share / Sales

d. Email / Sales Ratio

Question 20

Google Search, You Tube, AOL & Google News are all part of ______

a. Google AdWords

b. Google Review

c. Google Web

d. Google Audit

Question 21

An email that was caught in a spam filter will typically be recorded as a(n):

a. undeliverable address

b. hard bounce

c. Soft bounce

d. unsubscribe

Question 22

If Sony tries to convince consumers that its brand of computer disks is the best quality for the money, it is using which of the following forms of advertising?

a. Persuasive advertising

b. Reminder Advertising

c. Push & Pull

d. Psychological advertising

Question 23

To save wasted clicks, ad texts should include:

a. Price & Delivery

b. Product Features

c. Price & Promotions

d. Place & price

Question 24

Brand Reputation will lead to _____________

a. Price Increase

b. Price Adjustment

c. Price Decrease

d. Discounts

Question 25

_____ is measurable.

a. Customer Services

b. Brand Image

c. Social Media

d. Customer Loyalty

Question 26

Charging different prices to different customers in different segments is called__________

a. Break Even Analysis

b. Price Discrimination

c. Price Adjustment

d. Discounts

Question 27

Benchmark means____________

a. Sales Policy

b. Guidelines

c. Budget

d. Set Standards

Question 28

_____ is the course of a product's sales and profits over its lifetime, involving five distinct stages: product development, introduction, growth, maturity, and decline.

a. Product pricing

b. Product Testing

c. Product promotion

d. Product Life Cycle

Question 29

SPSS is an example of a:

a. Popular statistical analysis software product

b. Balance Sheet

c. Scale used in On line Survey

d. CRM

Question 30

While setting the price, marketers

a. Break Even Point

b. Budget

c. Sets the Pricing Objectives

d. Cost of the products

Question 31

This is the process of transforming qualitative research data from written interviews or field notes into typed text.

a. Segmenting

b. Targeting

c. Transcription

d. Coding

Question 32

Networks, Keywords & Settings are part of ________

a. Balance Sheet

b. Campaign Tab

c. ROI

d. Goodwill Rating Points

Question 33

Although the promotion mix is the company's primary communication activity, the ______________ must be coordinated for greatest communication impact.

a. Company Policy

b. Entire Marketing Mix

c. Competition

d. Company Culture

Question 34

A Customer buys a Product for certain_____

a. Fashion

b. Trading

c. Storing

d. Purpose

Question 35

new monthly email subscribers - opt outs and hard bounce divided by original list size will lead to calculate

a. Click rate per sales

b. Email List Growth Rate

c. Clicks Rate Per Contact

d. Click rate per customer

Question 36

A Slogan that helps to focus the emotions of the consumer is called__________

a. Title of the Products

b. Tagline

c. Sales Promotions

d. Product promotion

Question 37

# single page visits to your site / # visits can be measured by ___________

a. Website Bounce rate

b. Customer Failure Rate

c. New Order Rate

d. Lost Customer Rate

Question 38

The advantages of audience selectivity, no ad competition, and personalization apply to which type of media?

a. Direct Mail

b. Newspapers

c. Television

d. Publicity

Question 39

The branch of statistics which deals with development of particular statistical methods is classified as

a. Economy Statistics

b. Customer Statistics

c. applied statistics

d. Industry Statistics

Question 40

A marker that tracks a user over time is called

a. Cookie

b. Tweeter

c. Response Sheet

d. Website

Question 41

Where can you adjust Geo-Targeting?

a. Ad Level

b. Cost Level

c. Campaign Level

d. Key Word Level

Question 42

If Metric A increases as Metric B decreases, what type of relationship do these metrics share?

a. Direct

b. Inverse

c. Causal

d. Derivatives

Question 43

In Google AdWords, what does CPC stand for?

a. Cost Per Click

b. Cost Per Cookie

c. Cost Per Customers

d. Cost Per Conversation

Question 44

What is the most important thing to consider in defining a marketing campaign?

a. project cost

b. ad message

c. Your target audience & goals

d. ad campaign

Question 45

Perceived Value Pricing mainly focuses on __________

a. Services

b. Branding

c. Quality of the Products

d. product sampling

Question 46

_________ is URL tag in Google Analytics.

a. Content

b. Type

c. Terms

d. Source

Question 47

CPM stands for ______

a. None of these

b. Cost profit Margin

c. Cost Plus Marginal Cost

d. Cost Per Thousand Impressions

Question 48

You cant make the best decisions on what marketing improvements to make without ________ everything within your company.

a. Searching

b. doing

c. Measuring

d. Building

Question 49

CPI stand for

a. Cost Per Items

b. cost per Investment

c. Cost per Initiative

d. Cost Per Individuals

Question 50

An ideal way of fixing the price of the products is a combination of Pricing Methods & __________

a. Discounts

b. Test Methods

c. Pricing Strategies

d. Price Adjustment

Question 51

To Close a Call means____________

a. To Close The Product Demo

b. To End the Conversation

c. To clinch the sale

d. To Close The Doors

Question 52

Personal Selling is very useful & effective for ________

a. FMCG

b. Services

c. high Value products

d. Low Value Products

Question 53

Value -added services means_____________

a. Premium Services

b. Costlier Services

c. Additional Services

d. High Standard Services

Question 54

What is typically NOT a motivation for brand building?

a. Triggering a direct response

b. Relating to a Target Audience

c. Promoting Instant Recognition

d. Market Positioning

Question 55

Which of the following is the most cost-efficient website traffic?

a. PPC

b. Affiliate

c. Organic

d. Display

Question 56

MNC stands for

a. Multi National Communications

b. None of these

c. Multi National Corporations

d. Mutai National Campus

Question 57

___ interactions measure total number of comments, likes and wall posts a page had

a. Google Web

b. Personal Selling

c. Facebook

d. CEM

Question 58

What's the main way customers prefer to receive permission based marketing?

a. Facebook

b. Twitter

c. LinkedIn

d. Email

Question 59

Once management has decided on a product concept and marketing strategy, it can next evaluate the _____ of the proposal.

a. Break Even Point

b. Product Cost

c. business attractiveness

d. ROI

Question 60

The Ability to pay concepts stands for _______

a. Price as per Customers Purchasing Power

b. New Market

c. Market Place

d. Cost of the Products