Question
Question 1 Which type of promotion uses buying allowances, push money, and free goods? a. Consumer Promotion b. Group Discounts c. Seasonal Discounts d. Trade
Question 1
Which type of promotion uses buying allowances, push money, and free goods?
a. Consumer Promotion
b. Group Discounts
c. Seasonal Discounts
d. Trade Promotions
Question 2
target market description; planned product positioning; sales, market share, and profit goals for the first few years. Are all parts of New Product Development _____
a. Market Testing
b. Market Positioning
c. Market Penetration
d. Marketing Strategy
Question 3
Text Analytics is also referred as ____
a. Text Reports
b. Text Mining
c. A/B Testing
d. Text Audits
Question 4
The delivery rate for an email is calculated by _____ the number of emails __ number of emails sent.
a. adding , to
b. Multiplying, by
c. Subtracting, from
d. dividing, by
Question 5
Which of the following promotional tools is thought to be the most expensive to use?
a. Advertising
b. Publicity
c. Personal Selling
d. Sales Promotion
Question 6
Providing the best possible customer service and building customer loyalty are traits of what type of selling?
a. Relationship
b. Solution
c. Team
d. Direct
Question 7
Dividing the number of unique opens by the number of emails delivered is give you
a. ROI
b. Break Even Ratio
c. Unique Opens Rate
d. KPI
Question 8
A Target Group means___________
a. Group of Buyers
b. A group of person to whom sales should be focused
c. New Customers
d. Customer Club
Question 9
Let CS be the number of customers at the start of a period, CE the number at the end of the period, and CN the number of new customers. Which formula represents retention rate?
a. ( CS-CN )/CE*100
b. (CE - CN) / CS * 100
c. ( CN- CE ) / CS* 100
d. ( CN - CS )/CE*100
Question 10
An email sent to someone who has not opted-in or given permission to email to the sender is called _____.
a. Spam
b. Inbound Marketing
c. Email Blocking
d. Email Nurturing
Question 11
Which type of sales promotion uses free samples, coupons, and rebates?
a. Trade Promotion
b. Consumer Promotion
c. Dealers promotion
d. Sales Force promotion
Question 12
Hypothesis testing and estimation are both types of _________
a. United Sales Project
b. Break Even Analysis
c. Descriptive Statistics
d. Marketing Budgets
Question 13
When you use data collected by someone else that already existed, it is called:
a. CRM Data
b. Ordeal Research
c. Primary Data
d. Secondary Data
Question 14
In _________ high initial prices do not fetch more competitors to the market.
a. Market Development
b. Test Marketing
c. Market Penetration
d. Market Skimming
Question 15
What is pageviews?
a. A visit to your page on your site
b. Pages on feedback
c. Dire Contacts
d. Browsing
Question 16
The use of a well developed brand name in a different product category is called
a. Brand Types
b. Brand Equity
c. Brand Extension
d. Brand Awareness
Question 17
Generating High Quality Prospects, Generating Leads & converting Leads these are all goals of ________
a. Marketing Budgets
b. Marketing Spending
c. Marketing Analysis
d. Marketing Analytics
Question 18
% of users who took desired action is called
a. % of visitors
b. Conversion Rate
Question 19
How is email delivery rate measured?
a. None of these
b. (
c. Market Share / Sales
d. Email / Sales Ratio
Question 20
Google Search, You Tube, AOL & Google News are all part of ______
a. Google AdWords
b. Google Review
c. Google Web
d. Google Audit
Question 21
An email that was caught in a spam filter will typically be recorded as a(n):
a. undeliverable address
b. hard bounce
c. Soft bounce
d. unsubscribe
Question 22
If Sony tries to convince consumers that its brand of computer disks is the best quality for the money, it is using which of the following forms of advertising?
a. Persuasive advertising
b. Reminder Advertising
c. Push & Pull
d. Psychological advertising
Question 23
To save wasted clicks, ad texts should include:
a. Price & Delivery
b. Product Features
c. Price & Promotions
d. Place & price
Question 24
Brand Reputation will lead to _____________
a. Price Increase
b. Price Adjustment
c. Price Decrease
d. Discounts
Question 25
_____ is measurable.
a. Customer Services
b. Brand Image
c. Social Media
d. Customer Loyalty
Question 26
Charging different prices to different customers in different segments is called__________
a. Break Even Analysis
b. Price Discrimination
c. Price Adjustment
d. Discounts
Question 27
Benchmark means____________
a. Sales Policy
b. Guidelines
c. Budget
d. Set Standards
Question 28
_____ is the course of a product's sales and profits over its lifetime, involving five distinct stages: product development, introduction, growth, maturity, and decline.
a. Product pricing
b. Product Testing
c. Product promotion
d. Product Life Cycle
Question 29
SPSS is an example of a:
a. Popular statistical analysis software product
b. Balance Sheet
c. Scale used in On line Survey
d. CRM
Question 30
While setting the price, marketers
a. Break Even Point
b. Budget
c. Sets the Pricing Objectives
d. Cost of the products
Question 31
This is the process of transforming qualitative research data from written interviews or field notes into typed text.
a. Segmenting
b. Targeting
c. Transcription
d. Coding
Question 32
Networks, Keywords & Settings are part of ________
a. Balance Sheet
b. Campaign Tab
c. ROI
d. Goodwill Rating Points
Question 33
Although the promotion mix is the company's primary communication activity, the ______________ must be coordinated for greatest communication impact.
a. Company Policy
b. Entire Marketing Mix
c. Competition
d. Company Culture
Question 34
A Customer buys a Product for certain_____
a. Fashion
b. Trading
c. Storing
d. Purpose
Question 35
new monthly email subscribers - opt outs and hard bounce divided by original list size will lead to calculate
a. Click rate per sales
b. Email List Growth Rate
c. Clicks Rate Per Contact
d. Click rate per customer
Question 36
A Slogan that helps to focus the emotions of the consumer is called__________
a. Title of the Products
b. Tagline
c. Sales Promotions
d. Product promotion
Question 37
# single page visits to your site / # visits can be measured by ___________
a. Website Bounce rate
b. Customer Failure Rate
c. New Order Rate
d. Lost Customer Rate
Question 38
The advantages of audience selectivity, no ad competition, and personalization apply to which type of media?
a. Direct Mail
b. Newspapers
c. Television
d. Publicity
Question 39
The branch of statistics which deals with development of particular statistical methods is classified as
a. Economy Statistics
b. Customer Statistics
c. applied statistics
d. Industry Statistics
Question 40
A marker that tracks a user over time is called
a. Cookie
b. Tweeter
c. Response Sheet
d. Website
Question 41
Where can you adjust Geo-Targeting?
a. Ad Level
b. Cost Level
c. Campaign Level
d. Key Word Level
Question 42
If Metric A increases as Metric B decreases, what type of relationship do these metrics share?
a. Direct
b. Inverse
c. Causal
d. Derivatives
Question 43
In Google AdWords, what does CPC stand for?
a. Cost Per Click
b. Cost Per Cookie
c. Cost Per Customers
d. Cost Per Conversation
Question 44
What is the most important thing to consider in defining a marketing campaign?
a. project cost
b. ad message
c. Your target audience & goals
d. ad campaign
Question 45
Perceived Value Pricing mainly focuses on __________
a. Services
b. Branding
c. Quality of the Products
d. product sampling
Question 46
_________ is URL tag in Google Analytics.
a. Content
b. Type
c. Terms
d. Source
Question 47
CPM stands for ______
a. None of these
b. Cost profit Margin
c. Cost Plus Marginal Cost
d. Cost Per Thousand Impressions
Question 48
You cant make the best decisions on what marketing improvements to make without ________ everything within your company.
a. Searching
b. doing
c. Measuring
d. Building
Question 49
CPI stand for
a. Cost Per Items
b. cost per Investment
c. Cost per Initiative
d. Cost Per Individuals
Question 50
An ideal way of fixing the price of the products is a combination of Pricing Methods & __________
a. Discounts
b. Test Methods
c. Pricing Strategies
d. Price Adjustment
Question 51
To Close a Call means____________
a. To Close The Product Demo
b. To End the Conversation
c. To clinch the sale
d. To Close The Doors
Question 52
Personal Selling is very useful & effective for ________
a. FMCG
b. Services
c. high Value products
d. Low Value Products
Question 53
Value -added services means_____________
a. Premium Services
b. Costlier Services
c. Additional Services
d. High Standard Services
Question 54
What is typically NOT a motivation for brand building?
a. Triggering a direct response
b. Relating to a Target Audience
c. Promoting Instant Recognition
d. Market Positioning
Question 55
Which of the following is the most cost-efficient website traffic?
a. PPC
b. Affiliate
c. Organic
d. Display
Question 56
MNC stands for
a. Multi National Communications
b. None of these
c. Multi National Corporations
d. Mutai National Campus
Question 57
___ interactions measure total number of comments, likes and wall posts a page had
a. Google Web
b. Personal Selling
c. Facebook
d. CEM
Question 58
What's the main way customers prefer to receive permission based marketing?
a. Facebook
b. Twitter
c. LinkedIn
d. Email
Question 59
Once management has decided on a product concept and marketing strategy, it can next evaluate the _____ of the proposal.
a. Break Even Point
b. Product Cost
c. business attractiveness
d. ROI
Question 60
The Ability to pay concepts stands for _______
a. Price as per Customers Purchasing Power
b. New Market
c. Market Place
d. Cost of the Products
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