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Question 10 What are the benefits of using a Persona Study of our target audience? Uncover strategic insights about our target audience Understand the motivations

  1. Question 10

    What are the benefits of using a Persona Study of our target audience?

    1. Uncover strategic insights about our target audience

    2. Understand the motivations of our target audience

    3. Connect the target audience's key attributes towards a potential storytelling narrative

    4. All of the above

  2. Question 11

    Why do companies do Empowerment Campaigns on social media if it doesn't generate direct sales for them?

    1. Part of a Publicity Stunt

    2. To push Campaign Hashtags to Trending List

    3. Part of the company's Corporate Social Responsibility (CSR) effort

    4. To create awareness for their Branding on Social Media

  3. Question 12

    Which of the following are the correct steps to creating a successful Facebook Page?

    1. Build, Connect, Engage & Influence

    2. Build, Connect, Pitch, Engage

    3. Build, Reach, Influence, Sales

    4. Build, Boost, Grow, Convert

  4. Question 13

    Which of the following is considered an Active Positive Interaction on Facebook?

    1. Clicking on a Sponsored Post

    2. Watching a Video

    3. Tagging your friends in the Comments

    4. Reading a Post

  5. Question 14

    What is the maximum number of connections of a standard Facebook Profile/Account?

    1. 1,000

    2. 2,000

    3. 5,000

    4. 10,000

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