1. Explain the diffusion of smartphones using Rogers (2003) theory. Do the same exercise using the framework...

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1. Explain the diffusion of smartphones using Roger’s (2003) theory. Do the same exercise using the framework of fashion’s diffusion. What differences are there between the two points of view?

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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Question Posted: Oct 08, 2024 02:02 AM

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1. Explain the diffusion of smartphones using Rogers (2003) theory. Do the same exercise using the framework of fashions diffusion. What differences are there between the two points of view?
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1. Explain the diffusion of smartphones using Rogers (2003) theory. Do the same exercise using the framework...

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Marketing Management

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