Question 11 An advertising message usually focuses on the of the product that are important to a prospective buyer in making trial and adoption decisions. emotional aspects O psychological aspects financial risks key benefits O price points Question 12 Before moving out of their condo, Corey and Clara decided to have their floors shined by CJ's, a company specializing in professional wood finishing. The finishers arrived on time, sanded and stained the floors, and drove away in their red truck. Only then did the couple see that they did a good job. Clara and Corey were unable to judge the service before they bought it, which illustrates of services. the inseparability intangibility inventory costs inconsistency interdependence 2 p 2 pts Question 13 An ad for Campbell's soup reads, "We haven't changed that great taste your family's always loved." This is an example of advertising O informative O reinforcement O advocacy O pioneering comparative Question 14 What best describes what an advertisement is? A funny way to describe a product to customers Paid placement of non-personalized by an identified sponsor Customized marketing: e-mail marketing, direct mail marketing, telemarketing, online marketing O Advertising is marketing 2 pts Gives consumers an extra push 2 pts