When you first started your online budget travel business a few years ago, you focused yourself and your few team members on providing information on budget hotels. You didn't know it, but you were creating an achievement culture. But as the business has grown, you've realized that your organization has missed several valuable opportunities to generate revenue by not pursuing other related products and services. You wish your employees would pay more attention to the marketplace and have a more entrepreneurial mindset. What can you do? Stick with the achievement culture but expand the parameters by redefining the organization's goals Encourage a clan culture by making a special effort to show your employees how much their work contributes to the organization Foster an adaptability culture that responds to the external environment with innovative and creative ideas Adopt a bureaucratic culture and design a system for developing new product and service ideas