Question 13: The marketing department at the newly merged Seawork Industries is helping to expand the company over to the east coast. There is a lot of potential for new customers on the east coast but they will have to compete with some very well known companies. Another problem is that population centers on the east coast are widespread and fluctuating and it is difficult to target their marketing to specific customer categories. Tim Raines is the manager of marketing at Seawork industhies and Mark Richards has recommended he talk to you. You tell Tim that there is a system. available that could help him. This system will not only provide him with the best locations for potential new customers but can also combine that with the category of commercial fishing in each area and the costs for local advertising and office rental space. Tim Raines is impressed with this system and calls on you again a few months later. The east coast is proving to be very lucrative for Seawork Industries and the marketing department has high expectations of more to come and a big new budget to spend on technology. Tim asks you if there is any system available that can help his department with some very difficult decisions. Each region on the east coast is complicated and they need to make the best possible decisions to match each region. It is very difficult to decide how and where to market each of their products and what prices to charge. Every time they think they have the best solution another factor comes into play. Tim wants to know if there is some really smart system that can help them find the best possible solution. You recommend the perfect system to Tim that you think can give him a big advantage on their competition. Using the terms and concepts from your textbook, discuss the issues in this question and explain what you will say to Tim