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Question 1.4 Illustrate, with examples, the Internal Factor Evaluation (IFE) Matrix and apply it to a retail chain like Woolworths (Please feel free to make

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1.4 Illustrate, with examples, the Internal Factor Evaluation (IFE) Matrix and apply it to a retail chain like Woolworths (Please feel free to make any assumptions but mention these assumptions in your answer) (20)

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