Read Marketing Myopia, an article written in 1960 by Theodore Levitt and published in the Harvard Business Review.Read, reread, and consider the ideas advanced by the author.Do you agree?Disagree?Are his ideas relevant today?What are the strengths and weaknesses of his arguments?

• The report must be 1-2 double-spaced typewritten pages. It should be free of spelling errors, be grammatically correct, written in full-sentences, and contain full words (no shorthand, emoticons, etc.).
• All materials must be referenced using APA style.