QUESTION 17

1. Which of the following is not an example of click&mortar business?

A.

Facebook

B.

Amazon

C.

Intel

D.

Google

2 points

QUESTION 18

1. After internet, the length of the channel was lengthened.

Yes

No

2 points

QUESTION 19

1. Which of the following is the most important technology that converts contents from intangibles to tangibles?

A.

Computer

B.

Internet

C.

Steam engine

D.

Coding technology

2 points

QUESTION 20

1. Contents were originally tangible products.

Yes

No

2 points

QUESTION 21

1. When demand exceeds supply, marketing concept becomes less important.

Yes

No

2 points

QUESTION 22

1. Before industrial revolution manufacturing and distribution were separated.

Yes

No

2 points

QUESTION 23

1. Reservation is important in service industry because service is intangible.

Yes

No

2 points

QUESTION 24

1. The simplest definition of marketing is:

A.

the creation of needs and wants for consumers

B.

selling products at a profit

C.

the control of the consumers

D.

the delivery of customer satisfaction at a profit

2 points

QUESTION 25

1. Which of the following is not correct for science?

A.

The purpose of science is to build theory

B.

Purpose of theory is to explain and forecast regularity of phenomena

C.

Ordinary people is not doing science

D.

All the theory is about causality

2 points

QUESTION 26

1. Internet made the contents intangible.

Yes

No

2 points

QUESTION 27

1. According to the BCG model, it is desirable to diversify businesses by having a combination of star, cash cow, and question mark SBUs in order to continue to grow.

Yes

No

2 points

QUESTION 28

1. Which of the following is not correct description about statistical control?

A.

It is typically done in the lab situation

B.

It increases both internal and external validity

C.

It measures and collects all the variables (causal and effect variables)

D.

Development of information and communication technology made it possible for us to collect huge data and to calculate fast

2 points

QUESTION 29

1. Marketing mix are; product, price, promotion, and prevention.

Yes

No

2 points

QUESTION 30

1. Which of the following is not the appropriate strategy for each of SBU in BCG model?

A.

Dog: maintain

B.

Star: build

C.

Question mark: build

D.

Cash cow: maintain

2 points

QUESTION 31

1. Corona pandemic contributed to the development of sharing economy

Yes

No

2 points

QUESTION 32

1. Which of the following isINCORRECTfor stratified sampling?

A.

It is two step sampling. We first stratify population into stratum, and then choose some samples from each stratum

B.

This method is more efficient than random sampling

C.

Cells (strata) are dissimilar within cells but similar between cells

D.

The variables used for stratification should be correlated with the variable we want to know

2 points

QUESTION 33

1. Targeting strategy is set after marketing mix strategy is fixed.

Yes

No

2 points

QUESTION 34

1. Which of the following isNOTa situation that requires marketing research?

A.

When GE wants to know the average cost of gas turbine?

B.

When Google wants to know how web-searchers will respond to the change of web design?

C.

When P&G wants to know what customers' elasticity will be due to price increase?

D.

When LG Electronics wants to know who their customers are?

2 points

QUESTION 35

1. Googling is a typical example of survey.

Yes

No

2 points

QUESTION 36

1. Information and communication technology gave a birth to the power retailers.

Yes

No

2 points

QUESTION 37

1. Mission statement should be company-oriented.

Yes

No

2 points

QUESTION 38

1. Which of the following is not correct?

A.

Marketing concept starts from market

B.

Ends of marketing is to realize profits through customer satisfaction

C.

Starting point of sales comes later than marketing

D.

Focus of sales is in customer needs

2 points

QUESTION 39

1. When you diversify your business, it is desirable to have similarities between current business and expanded business in the following aspectsExcept____________.

A.

target market

B.

brand name

C.

distribution channel

D.

technology

2 points

QUESTION 40

1. Secondary data is already existing data.

Yes

No

2 points

QUESTION 41

1. Which of the following is not correctly describing needs?

A.

It can not be created

B.

It is unchanging

C.

It is different across different culture

D.

It is born with (innate)

2 points

QUESTION 42

1. 4^thindustrial revolution made mass customization possible

Yes

No

2 points

QUESTION 43

1. Which of the following isNOTa market-oriented business definition?

A.

"to make the Internet buying experience fast, easy, and enjoyable"

B.

"to bring aspiration and innovation to every athlete in the world"

C.

"to sell tools and home repair and improvement items"

D.

"to be the guardian of our customers' financial dreams"

2 points

QUESTION 44

1. There are several wants to satisfy a need. Therefore, the number of wants is always greater than the number of needs.

Yes

No

2 points

QUESTION 45

1. Intermediaries began to appear as manufacturers started to sell national brands nationwide.

Yes

No

2 points

QUESTION 46

1. Which of the following isNOTcorrect for describing satisfaction?

A.

When perceived value exceeds expectation, you are satisfied

B.

Satisfaction is important because it generates trial purchase, repurchase, and positive word of mouth

C.

Satisfaction can be different among different people for the same product

D.

Repurchase rate accurately measures satisfaction level

2 points

QUESTION 47

1. Which of the following is not an example of wants?

A.

Coca cola

B.

Thirst

C.

Skype

D.

Rice

2 points

QUESTION 48

1. Tangiblization of contents gave a birth to intermediaries

Yes

No

2 points

QUESTION 49

1. National brand was born as railways were constructed after 2^ndindustrial revolution.

Yes

No

2 points

QUESTION 50

1. Which one of the following was not the reason for franchise to develop?

A.

Internet provides local information

B.

Lack of information can lead wrong decision

C.

On the trip, local information is hard to get

D.

Since franchise is advertised it is well recognized