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Question 19 Incumbents focus on sustaining innovation because it costs less to produce it develops new markets it means lower profits than disruption it's
Question 19 Incumbents focus on sustaining innovation because it costs less to produce it develops new markets it means lower profits than disruption it's what their best customers want Question 20 A firm that innovates but fails to pursue the right strategy for that innovation is known as a superstar me-too exploiter explorer 3 pts 3 pts
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