Question 1(a)As the marketing manager for a poultry company, describe any THREE (3) types of product mix pricing strategy that you can do. Substantiate your answer by using the scenario. (15 marks )(b)Referring to Q1, as a marketing manager you decided to develop a new product to increase the company revenue. Discuss in detail the last TWO (2) steps of new product development (in chronology). (10 marks)[Total : 25 Marks]Question 2A private nursing home is one of the examples of unsought goods that gain popularity in our society recently. As a marketing manager, illustrate your answer by drawing marketing considerations for a nursing home.[Total : 25 Marks]Question 3Referring to Q2, assuming that you are the marketing manager at the private nursing home. Discuss the FIVE (5) types of marketing communication mix that you can apply in the situation.[Total : 25 Marks]Question 4You are the owner of furniture factory and decided to penetrate Guinea. Elaborate FOUR(4)types of international marketing environments that you need to analyze before you enter the country. Substantiate your answer with the given scenario.

Answer ALL questions Question 1 (a) As the marketing manager for a poultry company, describe any THREE (3) types of product mix pricing strategy that you can do. Substantiate your answer by using the scenario. (15 marks ) (b) Referring to Q1, as a marketing manager you decided to develop a new product to increase the company revenue. Discuss in detail the last TWO| {2) steps of new product development (in chronology}. (10 marks) [Total : 25 Marks] Question 2 A private nursing home is one of the examples of unsought goods that gain popularity in our society recently. As a marketing manager, illustrate your answer by drawing marketing considerations for a nursing home. [Total : 25 Marks] Question 3 Referring to Q2, assuming that you are the marketing manager at the private nursing home. Discuss the FIVE (5) types of marketing communication mix that you can apply in the situation. [Total : 25 Marks] Question 4 You are the owner of furniture factory and decided to penetrate Guinea. Elaborate FOUR (4) types of international marketing environments that you need to analyze before you enter the country. Substantiate your answer with the given scenario. [Total : 25 Marks]