To understand the role of quality and price in influencing the patronage of shoe shops, 14 major shoe shops in a large city were rated in terms of preference to shop, quality of shoes sold and price fairness. All the ratings were obtained on an 11-point scale, with higher numbers indicating more positive ratings.

Shoe shop number

Preference

Quality

Price

1

6

5

3

2

9

6

11

3

8

6

4

4

3

2

1

5

10

6

11

6

4

3

1

7

5

4

7

8

2

1

4

9

11

9

8

10

9

5

10

11

10

8

8

12

2

1

5

13

9

8

5

14

5

3

2

A.Run a multiple regression analysis explaining shoe shop preference in terms of shoe quality and price fairness.

B.Interpret the partial regression coefficients.

C.Determine the significance of the overall regression.

Determine the significance of the partial regression coefficients.