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QUESTION 2 1 The hierarchy of effects metaphor implies that for marketing communications ( Marcom ) to be successful it must move consumers from one
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The hierarchy of effects metaphor implies that for marketing communications Marcom to be successful it must move consumers from one goal to the next goal.
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Introduction to Operations and Supply Chain Management
Authors: Cecil B. Bozarth, Robert B. Handfield
3rd edition
132747324, 978-0132747325
