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Question 2 ( 2 5 Marks ) Many of the videos making the rounds online have seen fans criticizing the burger s taste . This

Question

2 (25

Marks

)

Many of the videos making the rounds online have seen fans criticizing the burger

s taste

.

This may

suggest that the brand will generate negative reviews. Determine how KFC can enhance their PR campaign

to ensure that their advertising strategy is viewed in a positive light.

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