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Question 2 3 1 pts Which promotional mix element would best suit a firm that wants to reach a large consumer audience while keeping the

Question

23

1

pts

Which promotional mix element would best suit a firm that wants to reach a large consumer audience while keeping the cost per contact low and creating a symbolic image or appeal for a new brand?

Advertising

Personal selling

Sampling

Couponing

Question

24

1

pts

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