Question
QUESTION 2 (35 MARKS) a. Construct a competitor's profile matrix (CPM) for IBM and its two nearest competitors as mentioned in the case study. Explain
QUESTION 2 (35 MARKS)
a. Construct a competitor's profile matrix (CPM) for IBM and its two nearest competitors as mentioned in the case study. Explain your CPM according to the ranking in the industry and the strengths and weaknesses of the company.
(20 marks)
Article link - https://www.coursehero.com/file/21535808/IBM-cases/
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Supply Chain Management A Logistics Perspective
Authors: John coyle, John Langley, Robert Novack, Brain Gibson
9th edition
9780538479189, 9781285400945, 538479191, 538479183, 1285400941, 978-0538479196
