Question
Question 2 (a) Explain the meaning of perception and the components of the perception process. For marketers, what are the implications of each of these
Question 2
(a) Explain the meaning of perception and the components of the perception process. For marketers, what are the implications of each of these components?
(15 marks)
(b) What important issues must market researchers consider when they plan to collect data online?
(15 marks)
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
