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Question 2 a) KFC is evaluating Kelana Jaya and Ara Damansara as alternative locations for a new outlet. The following rating factors and scores

 

Question 2 a) KFC is evaluating Kelana Jaya and Ara Damansara as alternative locations for a new outlet. The following rating factors and scores have been prepared: Locational Factor Factor Location Weight Kelana Jaya Ara Damansara Monthly rental 0.40 0.80 0.90 Labour availability 0.15 0.70. 0.70 Utilities 0.15 0.40 0.60 Proximity to similar industry 0.20 0.70 0.50 Local Transportation 0.10 0.70 0.70 Using the factors rating, determine which location should be chosen based on the maximum composite score. Which is the better location? (8 Marks) b) A courier service hub wants to minimize the shipping cost for collecting the parcels from the courier services shops. The courier services shops' locations and the volumes are specified as below. Based on the center of gravity method, determine the central location of the courier service hub. (7 Marks) Receiving station locations, (x, y) 20, 15 Volume per day 26 8,10 9 4,7 25 2,6 30 8,7 40 (Total:15 Marks)

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