Question 2

Alice Faith owns a sport equipment and accessories retail outlet and is now looking at the "big picture," to consider where the organization is now and where the organization should be headed into the future. She especially concerns about what her competitors are doing. Alice spends several weeks before the company opens setting goals, trying to be more critical in determining the long-term direction of the firm.

b. What types of goals will Alice likely make? She determines to spend a good amount of time on strategy formulation. How will she likely follow the process? (20 marks)