Question 2: Chapter 8 (12 marks)

Online retail sales in 2016 grew 10.1% compared to 1.4% for total retail sales, or 7.4 times more. This trend might remind some of similar past trends, such as those in the news industry when it seemed online might be their future. In spite of the tremendous growth of online retailers, many will face challenges that can interfere with business growth. List and explain four major challenges.