2: Considering the importance of marketing strategy discuss (i) sales promotion and public relations strategy using a suitable example for each, (ii) recommend your company the possible reasons( any2) of marketing strategies failure to plan for success from the begining.

1: While serving as a marketing manager at a branded clothing company you wish to learn from past experiences of other successful companies. Mavi, a Turkish clothing brand targeted fashion-conscious teenagers and young college students in the North American market with high-quality denim and fashionable designs. It focused on style, quality, affordable prices and lifestyles. Mavi decided to offer many different variations of denim jeans that were different in prices due to terms of design and quality. For example, the regular jeans using cotton only came for $ 20, however jeans made with a mix of cotton and polyester with metal chains and accessories were priced at $29; All said and done, Mavi still has been successful in keeping its prices on the lower side and the price- quality combination attractive for target buyers. 

Analyze the marketing mix decisions ( any 2) made by the manager in the above Situation 

Also discuss the strategy used to increase value for the customer.