Outline the consumer purchase decision process you used to select your college or university. Discuss your perceived

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Outline the consumer purchase decision process you used to select your college or university. Discuss your perceived problem; information sources used; awareness set, evaluative criteria, consideration set; and how happy you are with your decision.
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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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